Tips for buying a fermentation tank

If you want to buy a fermentation tank, you need to do your homework first. You may want to get offers from different suppliers to get the best deal. Here are some tips to help you make a purchase based on your budget and needs.

Materials

Most wineries for large wine tanks are made of stainless steel. In the past, oak pots were quite popular. Today, however, steel is more desirable because of the advantage it offers. The reason is that it is cost effective and much easier to maintain. You can also buy plastic containers, but they won’t be as durable.

Temperature control

Since the fermentation process releases a lot of heat, take the right steps to remove excess heat. So the tank you are going to buy should have temperature regulation.

Jacket cooling

These jackets are wrapped around the tank. Also, hot or cold liquid passes through the cooling shells. Before contacting a supplier, be sure to consider your wine goals. The supplier can give you suggestions to help you install refrigerators.

Insulation

Even better if your fermentation tank is insulated. As for insulation, you can choose from a lot of options. You can discuss this with your supplier to choose the best option.

Types of tanks

Plastic tanks

If you are just starting out, you may want to buy plastic fermentation tanks. Winemakers usually choose polyethylene plastic buckets. Some suppliers also offer custom plastic tanks that have hermetically sealed lids.

If you have a budget, plastic containers are your ideal choice. But the problem is that they are not permanent and can cause the production of bacteria.

Stainless steel tanks

Thanksgiving is a better option than plastic containers. However, they are somewhat more expensive. The main advantage of these tanks is that they offer durability. If well maintained, they can withstand the test of time. Good quality tanks do not cause bacterial contamination either.

Variable volume tanks

This tank is innovative because you can change the height of the lid. Therefore, you can adjust the height of the lid to minimize oxygenation. Typically, variable volume tanks are made of stainless steel. Commercial wineries generally use this type of gratitude.

Oak tanks / containers

Traditionally, oak cisterns were used to ferment wine. Although not used commercially, some winemakers still use them as a style choice. Although you do not have to use oak pots for fermentation, they are used to enjoy the benefits of oak.

Today, many wineries put a little oak chips in their stainless steel fermentation tanks. This is done in order to acquire the unique qualities of oak using modern equipment.

In short, you may want to follow these steps to choose the right type of wine fermentation tank to suit your needs. We hope these tips help you make the right choice based on your needs and budget.

Mistakes that inventors make

Here are suggestions that inventors need to make or understand when it comes to inventing if they want to succeed.

1. Understand that inventing is a job. Treat him as one.

2. Actually research your idea before sending it to the company. Don’t tell them “There’s nothing like this!” When you spend 2 minutes online, they find a few items that are just like yours.

3. Understand that each company has a different method and time frame for reviewing submissions. Don’t send a proposal on Monday by snail mail and call them on Tuesday at 8:30 a.m. wanting to know when they’ll send you the contract. It is a simple task to ask the company to which you are submitting the material for review “What is your usual turn to review submissions?”

4. Don’t marry your product and completely oppose the changes to make it marketable.

5. Put your contact information on every item you send them. Don’t make them guess who sent them.

6. Do not send prototypes unsolicited. Let them know that a prototype is available upon request. You can’t expect a company to pay for shipping for every prototype it gets unsolicited.

7. Understand that not every idea is a million dollar idea. Yes, there are million dollar ideas, but they are not most ideas. Be realistic in your expectations

8. Understand that not everyone who rejects your idea is stupid.

9. Do not send explanations for your product on 20 pages. Be clear and unambiguous on your sales list. If it takes more than two pages to explain your idea, you have a problem.

10. Know to whom you are sending your submission in the company. Don’t assume they’ll figure it out for you if you just send it to the company for care.

11. You have no idea / plan who to contact about product licensing before you spend money on a temporary patent. A large number of inventors pay temporarily, knowing that there is no money for a full patent and that they have not conducted any research on who might be interested in licensing it. They spend six months of one year looking for contacts with the company, which means they only have 6 months to try to gain any interest before their time runs out. They had no intention of paying for the patent and are now forced to give up or pay for the patent. If you work well, you have all 12 months to find a company.

12. Be patient and don’t call every other day asking if they have reviewed your product. They can be on vacation, sick or very busy. They don’t just sit and wait for your package.

13. Don’t assume that the person reading your sales list will magically know all the selling points / benefits of your product that you have left out. Example: What if your idea revolves around fishing and they don’t hunt and know nothing about the topic?

14. Keep a concise diary of who you contacted at the company and what you sent them. Numerous inventors send packages and two days later I can’t tell you what they sent or to whom. A person from that company calls and is fooled trying to remember who that person is while talking to her on the phone.

15. When you contact a company, remember that it is the company, not you. Write a letter to the company from a realistic perspective, give them real facts, not the ones you want. Don’t write your letter in a threatening tone or from the point of view that they are crazy if they reject you. Don’t fill your letter with information they really don’t need, such as how you came up with the idea, how long it took you to make your prototype, and so on. They only care if it will earn them. DO NOT USE THE PHRASE “My idea is worth MILLIONS !!!” Let them decide for themselves what is worth.

16. Don’t send prototypes to companies that don’t work and tell them “I’m sure you can fix the bugs from this”.

Is my business really what I think it is?

Many of us at some point aspired to become business owners; much of it went into action. And as we all know, many of us have failed. You may be one of those who made a few problems along the way. Looking back is 20/20, they say and I tend to agree, but our predictions can be greatly improved by learning from other people’s mistakes. I have made a lot of mistakes in multiple business ventures and I would like to share a paradigm shift solution in business operations using the example of my small farm.

I now know that most people of two or three generations have been removed from the last family member who knew the difference between a disc harrow and a spring harrow, but the concepts are transferable in most business models.

In 2015, I started managing my grandfather’s herd. Since I am the guru of anything sustainable and clean, I have pledged to ensure that 1) the beef is free of any chemicals and 2) that the soil becomes richer each year by nutrient circulation (grass that passes through the cows and returns with manure). That last part can be tricky, because cows can destroy the land if they are mismanaged. It is necessary to maintain a good grass cover to ensure that the bare ground is not baked, washed or blown away.

Enter the world of managerial intensive grazing. I can’t cover all the details here because whole books have been published about it, but the concept is for the cows to be limited to small temporary fences made with an electric fence and moved every day. This gives the grass enough time to recover and grow without the cattle constantly returning to the same places and cutting off the most desirable species on the ground. If left to fend for themselves, cows will always overgraze good plants and leave weeds, and before you blink twice, you have a field of weeds and starving cows.

This is the obvious part, but many of us haven’t discovered: you have to feed what nurtures you. I am no longer a cattle breeder. I am a TRAVE farmer. Now obviously I can’t sell weed. Who could eat that? I sell beef, but as soon as I emphasize grass productivity, beef productivity follows. All of my business decisions now focus on grass productivity, not individual cow performance.

Look at your business model very carefully. Don’t focus on the product, technology, tools or equipment. These are just the costs that help you achieve your goals. Take a look at the basics of your business. For many of us, contract or employee work provides a service to our customers. Give your team a big hug and bonus and let them know they appreciate it. Encourage what you can’t easily replace. This is your spine.

Newman Turner once said that the most productive time a farmer can spend is “leaning against a fence post and observing”. Take a step back and look for a paradigm shift. Focus on what matters. In fact, maybe we should transfer this to the personal relationships we have with friends and family. Life cannot be divided into isolated parts, yet the whole is made up of common parts. It’s time to look at the bigger picture.

Millennials: How will artificial intelligence affect their future?

As the tail of the millennial generation enters the workforce, contemplates childbearing and is cemented in the world at large, there is no doubt that Millennials will experience a unique future compared to Generation X or any other generation that came before them in that case.

The world itself has evolved tremendously in recent years, and one of the biggest changes is the introduction of more advanced technology and the availability of artificial intelligence (AI) to consumers and businesses.

The generation that people like to hate is known for adopting new technologies early on; however, it remains to be seen exactly how AI will shape the post-adolescent life of 80 million Millennials, which has become the largest age group in American history.

What is AI?

Unlike robotic process automation (RPA), AI is self-learning, which means it adapts and learns how it goes. The RPA, however, performs the tasks for which it is programmed and does not adapt to change on its own. Automation software replaces people for repetitive or predictable tasks, where AI can use reason to mimic human thoughts.

Challenges

A common concern for AI is that it will completely replace people in the workplace. By creating more intelligent automation, people at lower levels do jobs less than before. Where older workers are more likely to keep a job because of a mandate or seniority, young professionals will find that typical starting jobs cease to exist as AI expands and fills those types of jobs.

With 85-90 million American Millennials, the group is now the largest generation in history, and at the same time the most educated generation ever. As typical starting jobs shrink and the number of people entering the workforce increases, competition for jobs will be fierce.

In order for Millennials to survive in a workforce with ever-improving artificial intelligence and a growing supply of competing candidates, they will need to be educated and adaptable. The days of “paying the bills” with routine manual labor will be a thing of the past. Millennials will not only be the gears in the machine, in order to truly progress in the business, they will need to evaluate and recommend how to make the machine more efficient. University degrees will no longer guarantee employment, and the acquisition of a master’s or doctorate will become a prerequisite for Millennials to enter the business world.

Advantages

Looking at the upcoming widespread introduction of AI by companies, Millennials will surely get used to modern technology. Thousands of companies around the world have already adopted AI. Although he fears that AI is removing the workforce, research collected by Capgemini has shown the opposite. The application of AI in business has created new roles for workers, with most at a higher level. The Gartner report gave the same forecast, predicting that AI would introduce half a million more jobs than it would eliminate in the next few years, increasing the need for highly skilled workers.

As companies want to apply AI technology to increase productivity by automating routine tasks, they will inevitably need higher machine monitoring resources. Millennials have the best chance of being engaged in these new types of roles as they will enter a workforce trained in the latest technology. It seems that with the advancement of technology, the business world will demand that Millennials behave more like “thinkers” than “those who work”.

Why you need to worry about creativity

It constantly amazes me how short-sighted some leaders are. I’ll tell you what I think.

Last week I was booked by the CEO of an organization that wants me to highlight their annual conference in October. The topic of the introductory topic is Production under pressure. After we agreed on the details for the main program, I asked him, “What do you have on the agenda to help your team think more creatively?” (I have a great hands-on session on this topic that I thought might fit well.)

“Oh, we don’t need any of that creativity,” he said. “We don’t really do creative work. Besides, I don’t want my people wearing clown noses to work and sit on chairs with sacks.”

Wow.

This CEO – a very successful man – equates “creative thinking” with “wearing clown noses to work”. That’s sad. But it is even sadder that this is not an unusual reaction. Many leaders see “creative thinking” as just another “soft” disposable skill.

This, despite the fact that:

  • Tesla Model S is the result of “creative thinking”

  • Hershey almond bar is the result of “creative thinking”

  • Double-entry bookkeeping is the result of “creative thinking”

  • The iPhone is the result of “creative thinking”

  • Agriculture (and its by-product, civilization) was the result of “creative thinking”.

I’m pretty sure neither Elon Musk, Milton Hershey, Amatino Manucci, Steve Jobs, or Thog Thogson wore clown noses (though Musk and Jobs may have been sitting on baggy chairs). (Also, while I can’t prove that the guy who invented agriculture was called Thog Thogson, you can’t prove that he – or she – wasn’t.)

The simple fact is that everything that has ever made a profit for any company in history is the result of creative thinking.

Soft skill? I think creative thinking is the main skill!

And when there is pressure – when there are serious consequences on the line – you want people around you who can think creatively. Why?

Because things don’t always go the way they should. You’ve heard the saying about “best set plans,” have you?

When things are not going well, especially when the outcome is important, you want – no, you need – options. And, just like the iPhone and Hershey bar, the options are the result of “creative thinking”.

But listen, don’t take my word for it. Rent a copy of Apollo 13 and watch that scene in which engineers in Houston had to improvise the interface of a carbon dioxide purification device to keep astronauts alive. The success of that mission (sorry – spoiler warning!) Is what happens when pressure and creativity intersect.

There is no industry, organization, or team on earth (or in space) that cannot benefit from creativity.

And there is no leader on earth (or in space) who should not care about creativity.

Can the Rideshare industry be reinvented?

It wasn’t that long ago that UBER came on the scene. Now just ten years later, a possible estimate of 120 billion is seen as an IPO. LYFT is another Rideshare company launched in 2012, now seven years later, estimated at 15.1 billion.

Rideshare companies like Uber and LYFT have emerged from the technological boom we’ve all witnessed in the last 10 years. Companies like Groupon and Airbnb have become benefactors of a new era of growth never seen before.

Rideshare started because the company (UberCab) in San Francisco came up with an application that could welcome driving a smartphone, the rest is history.

Innovation, cutting-edge technology, recognizing market needs and experienced leadership play a role in creating a successful company.

The question is whether these new such innovative companies can once again develop. The answer is obviously yes.

Horse-drawn carriages for hire began operating in Paris and London in the early 17th century. Proof that there is always room for new disruptive innovators.

How can the Rideshare industry be reinvented?

Where one industry has not met the requirements of growing market share, another is ready to take its place. The secret, of course, is recognizing and understanding the failings of companies like Uber and LYFT and filling that gap.

Where are these possible gaps?

Listening to driver and driver complaints opens up new opportunities for innovation.

RIDERS

Driver safety questions

Surprising surge charges

I can’t travel with small children – Uber and LYFT don’t offer child car seats.

It is not possible to ask for a driver they like.

DRIVERS

Security issues

A better salary structure for drivers is needed. He pays the bills, but that’s all.

Inconsistent, good as a temporary job, but there is nothing in it for a long-term employee.

I can’t create my own business book to create greater consistency.

Interference with distractors

One such company called TRYP Technologies, Inc. it has identified many of these gaps and seems to be at the forefront of becoming a disruptor to the Rideshare industry. Their model not only creates more independence for drivers, but also responds to many drivers ’concerns. TRYP Technologies, Inc. headquartered in Las Vegas, Nevada, promises to become the main disruptor of the rideshare market from 2019.

For TRYP drivers, they turned

  • A safety concern that allows the driver to interrogate and act accordingly with a single click.

  • Second, there are no surge costs which has always been a common complaint.

  • They promise to be one to two percent less than their competitors

  • They addressed the concerns of parents with young children about the availability of car seats.

  • They can also ask for a driver of their choice.

  • A referral program that brings points that can be converted into cash.

As for TRYP drivers, they can

  • Earn 100% of the ticket price and tips and you can pay immediately from the app.

  • Drivers pay a monthly subscription to the $ 199 software.

  • The driver application includes security features when clicked, will allow the home office to listen and act accordingly.

  • Create your own business book that allows drivers to request them.

  • A referral program that earns money every time a referring driver picks up a driver.

  • Stocks

Tryp technology is designed to provide fast, efficient and affordable on-demand transportation with completely quiet weather throughout the ride. Their claim to carefully monitor the safety of all its users at all times while driving Tryp makes them a hindrance to the rideshare industry.

If you want to become a driver, check out their driver program at: www.Fastzap.net/tryp

The article was written by Scott Johnson, an independent consultant for TRYP Technologies.

Copyright 2019

Corporate innovation – what happened?

In the real world outside academia we have the same problem where employees in companies are discouraged from thinking, trained to work exactly as instructed by employees, BMP (industry best practice) or instructed by their bosses, and yet bosses do the same thing ? Does anyone – even the C-suite or the board of directors think more? Whether they are busy copying the marketing campaigns, business strategies and processes of their competitors – it is obvious, which is quite obvious when reading trade magazines and following industry associations.

In fact, many industry associations (the bureaucratic status quo) have training courses for people in the industry – but that only means when everyone is trained – each company follows the same trail at the same speed with the same horsepower and the same rules as everyone else. Welcome to the human rat race – more like NASCAR than revolutionary innovations or big leaps in technology. How can you or your company win if you just copy what everyone else is doing or trying to do? How can your company come up with a discovery or the next new thing?

We Americans complain when China and others take away our intellectual property, and yet, what do we do to ourselves? Isn’t anyone thinking anymore? Every time I turn around I see the same thing. What happened to American innovation, creative problem solving, and the “capable of standing” one that we will, when there is a will, find a way? Do we see that only a few corporations think more or push the envelope? Why?

Do we have too many restrictive rules and regulations? Are too many companies worried about lawsuits or share capital withdrawals, stock prices and quarterly profits? Are there too many collective action lawyers willing to strike – preventing companies from taking risks? Are companies too concerned about boycotts made possible by political correctness in our evolving society – be careful not to offend anyone – be sure not to rock the ship?

Are all these things mentioned above, plus the slow mind-numbing indoctrination of the media, academia, and the inherent ever-pervasive government indoctrination? Maybe, but what is the main reason. People are no less intelligent. IQ scores have been growing for 100 years. Can social media participate in this problem I noticed? Some say social media has helped innovate – is it real? It seems that faster communication would increase the original thought and make everything a little more innovative – but it is not. It seems to reduce our society more than it helps nurture creative minds and turn us all into innovators.

It’s time to deliver the drone

The other day I was sitting with a group of students at Starbucks and we were talking about startup jobs. They were thinking about what kind of business to start. A guy in an ice cream truck stopped and the driver ran into Starbucks. I joked as he ran, “Don’t you sell coffee-flavored ice cream?” Everyone laughed as much as the driver as he briskly opened the door and stormed in. “Maybe he’s just using the toilet?” We all laughed again, and then we saw him take his finished coffee that he had surely ordered with his smartphone Starbuck app.

On the way out, he told us as we sat at the outdoor table that he was selling coffee-flavored ice cream. I asked if I could buy a circle of ice cream for the group. He apologized and said; “Today I’m delivering Amazon packages, my brother uses all his vans, as a delivery supplier, so I’m helping, we’re really busy – Prime Day Delivery!” Everyone was intrigued and he took a step back by saying; “Chow” as he left and turned on our music as he drove away. What a great small business owner. We all laughed again, he was so busy he needed more caffeine to end the hectic day.

Our group then went back to thinking about what a smart business might be for starting. I laughed and said, “Hey, you have to be careful, we just saw a guy in an ice cream storm truck delivering internet packages because they didn’t have enough vans or people who could help, which means the market demand isn’t met.” I am asking them a series of questions:

– How could you deliver more efficiently?

– How could you simplify the delivery business model?

– How could you revolutionize the package delivery business?

– How could you find other underused vehicles and delivery people?

And then I reminded them that Amazon now has a market value of $ 1 trillion. I asked them about other observations they just had?

“Why can’t this ice cream man deliver Starbucks?”

– Why not start a business with drones to deliver Starbucks and Amazon?

– Why not figure out how to solve these delivery challenges with software, applications, drones, a combination?

I repeated; “Let’s come to terms with knowing that there is unmet demand in the market for new delivery companies and better options when you see an Ice Cream truck delivering packages online like Amazon Contractor.”

I explained that you have to observe and think everything. I explained that we can’t be too busy with our brains here to stop watching them, traces are everywhere, in front of our noses. If you’re lost for ideas, look around, read newspapers, listen to people complain, think about things that would make people disappear – then try to come up with solutions to these challenges – solutions that can make a profit in providing.

5 ways to take advantage of application development for your business

According to a global survey conducted by Accenture Mobility in 2015, most top executives in all key industries found that applications are key to their business, especially in light of the digital eco-sphere that many corporations build on customer experience and engagement.

Of course, today, application technology is typically incorporated into the overall user experience from significant product innovators like Tesla to everyday service providers like utilities. For many of us, application technology has been a part of our daily lives for the past ten years. Most importantly, apps today are the way many customers prefer to engage.

Application development costs

Because it is so widespread, it is typical to err in thinking that application technology is easy – which is pure fantasy – at least for business applications that make a difference in user experience and engagement.

For example, the real cost of an app lies in the custom engineering it takes for it to do all those wonderful things that appear on our screens in real time. Many potential app buyers are shocked to learn that the average cost of a mobile app is $ 270,000, according to a recent study, and development can take anywhere from seven months to more than a year.

But I have good news for SMEs. If you are determined to provide a better user experience, don’t let the high costs of a typical application development cost you! If you are a small business, many useful applications can be developed for less than $ 50,000.

5 applications for application development for small and medium enterprises

Here are a few important items that your business should consider before mobile app technology discounts as a waste of capital. According to Mehul Rajput, CEO of Mindinventory, these are the five major mobile apps that SMEs can use internally and externally to improve customer and employee experience, convenience, loyalty, profitability and productivity. Let’s see if you can identify with any of them.

1. Customer Engagement (this is an instant approach to what matters)

Mobile applications give customers (and employees) access to necessary and often protected information at their fingertips when and where they want it. As a result of reaching your customers anytime, anywhere and under their terms, incorporate goodwill immediately into the experience. This kind of positive experience with your brand often leads to peer-to-peer recommendations and perhaps positive ratings. Since the review and recommendation is the number one source for gaining a loyal customer in all demographic categories, this could be a more significant benefit than you ever imagined. More than anything, engagement in the app doesn’t have to be careful to be appreciated. Even everyday tasks such as account management or remote management of various assets can achieve great results for clients.

2. Promoting products, services and discounts

By using a mobile application specific to your business, you can provide customers with accurate information about products or services, discount offers, etc. Or entice them with personalized promotions that increase relevance. If you are a retailer, the application installed on your smartphone opens the door to other possibilities. It allows you to take advantage of escorts in stores that can launch special offers on the spot, announce events or competitions or perhaps equally important, provide greater personalization of shopping or visitor experience.

3. Make sales easier

You can also promote business sales by integrating a mobile shopping cart. If you already sell your products and services online, then the mobile app is probably your next best step to increase sales, especially as it gives your customers the flexibility and convenience to do things they would otherwise do sitting at their desks. This undoubtedly brings an advantage to retail, but B2B customers have similar needs when they are out of the office at a remote workplace or elsewhere.

4. Customer Service

Mobile apps provide customers with an easy but effective way to get in touch with your business, as you can include detailed information about your company, products and services, business hours and direct contact via SMS, phone or email. Even more, ask for feedback and suggestions from your customers by simply inserting surveys and surveys.

5. Improved user experience

Businesses can make the most of apps like never before by personalizing some features like messaging, photo sharing, loyalty programs, and push notifications that connect us to things we want or need to know.

Of course, there are many factors that can disrupt a successful business – even well-established with well-known business models. However, most are not so important for the care of small businesses. However, small businesses are not immune to disruption.

We considered it the cutting-edge jamming technology that is most important to SMB now and in the near future. Mobile applications can be an important business tool for all sorts of reasons, and you may even now have an idea that can set your business apart. If this is the case, share it with a trusted application developer who can give an estimate of the “basic goal” to turn your idea into reality. You can then weigh its benefits against the projected cost to see if it is worth continuing.

Big guys like Amazon can’t easily disrupt your business if your business is local and offers more than goods can be delivered. And when you combine your local business with the ubiquity of the app and all the benefits it provides to customers, your business can provide the best in customer service just like the big guys.

Maybe it’s time to develop some ideas with ideas? An app unique to your brand could be just the advantage you need to level the competition and start your business.

Mixed future aging and business innovation

Communications and Convenience Giant (Nasdaq: RIMM) RIM, the maker of the ubiquitous blackberry, sees a number of definite trends ahead. They reflect the themes of my own research and are the foundation of the MIT AgeLab

A January 26 Motley Fool article by Dan Dzombak, “4 Key Trends in RIM’s Futuristic Predictions,” reports on a speech given by RIM’s Futurist Innovation and Technology Manager, Dr. Joseph Dvorak. Dr. Dvorak identifies four trends that affect the future of the smartphone:

(1) The world of aging: the average age on the planet in 2000 was 26, by the middle of the century it will be 36 years old, and the number of people over the age of 60 will triple to almost two billion people;

(2) Connectivity: smartphones, other devices, and wireless vendors will blur activities, accommodate, and encourage trends we already see in social networks and interaction;

(3) Empowered consumers: Consumers will continue to adopt tools to help them monitor and manage their relationship with companies, e.g. Social networks that advise on everything from restaurant choices, through financial services to “hey, where’s my package?”

(4) Purchase of “value” (eg green consumers). Buying value is not just for kids. Where there is an increase in the number of ‘causes of color’ (my phrase) – buying green, supporting pink and helping redness older baby boomers are increasingly interested in their social impact and heritage. That is, ‘what do I contribute and what will I leave behind?’

Insight and innovation

These trends themselves are interesting and business-like, and the government must be aware of their possible impact on the future. However, the future of aging and innovation is a combination of these trends, not an extension of any.

What happens when older consumers are ubiquitously connected, empowered and make purchasing decisions beyond cost and quality? For example, what might health or care services with a wireless network in the pocket of an old boomer look like? Will ubiquitous computing power, social media, and value buying create virtual collaborative service providers for sandwich boomers today and for fragile boomers tomorrow? Can you imagine the emergence of a 24/7 on-demand service, always “visible” on your smartphone, green, transportation services for the “friends” social network?

The business opportunity is not only to be aware of these trends, but to combine them, imagine a competitive reality and see this alternative future as drivers of product and service innovation.