According to a global survey conducted by Accenture Mobility in 2015, most top executives in all key industries found that applications are key to their business, especially in light of the digital eco-sphere that many corporations build on customer experience and engagement.
Of course, today, application technology is typically incorporated into the overall user experience from significant product innovators like Tesla to everyday service providers like utilities. For many of us, application technology has been a part of our daily lives for the past ten years. Most importantly, apps today are the way many customers prefer to engage.
Application development costs
Because it is so widespread, it is typical to err in thinking that application technology is easy – which is pure fantasy – at least for business applications that make a difference in user experience and engagement.
For example, the real cost of an app lies in the custom engineering it takes for it to do all those wonderful things that appear on our screens in real time. Many potential app buyers are shocked to learn that the average cost of a mobile app is $ 270,000, according to a recent study, and development can take anywhere from seven months to more than a year.
But I have good news for SMEs. If you are determined to provide a better user experience, don’t let the high costs of a typical application development cost you! If you are a small business, many useful applications can be developed for less than $ 50,000.
5 applications for application development for small and medium enterprises
Here are a few important items that your business should consider before mobile app technology discounts as a waste of capital. According to Mehul Rajput, CEO of Mindinventory, these are the five major mobile apps that SMEs can use internally and externally to improve customer and employee experience, convenience, loyalty, profitability and productivity. Let’s see if you can identify with any of them.
1. Customer Engagement (this is an instant approach to what matters)
Mobile applications give customers (and employees) access to necessary and often protected information at their fingertips when and where they want it. As a result of reaching your customers anytime, anywhere and under their terms, incorporate goodwill immediately into the experience. This kind of positive experience with your brand often leads to peer-to-peer recommendations and perhaps positive ratings. Since the review and recommendation is the number one source for gaining a loyal customer in all demographic categories, this could be a more significant benefit than you ever imagined. More than anything, engagement in the app doesn’t have to be careful to be appreciated. Even everyday tasks such as account management or remote management of various assets can achieve great results for clients.
2. Promoting products, services and discounts
By using a mobile application specific to your business, you can provide customers with accurate information about products or services, discount offers, etc. Or entice them with personalized promotions that increase relevance. If you are a retailer, the application installed on your smartphone opens the door to other possibilities. It allows you to take advantage of escorts in stores that can launch special offers on the spot, announce events or competitions or perhaps equally important, provide greater personalization of shopping or visitor experience.
3. Make sales easier
You can also promote business sales by integrating a mobile shopping cart. If you already sell your products and services online, then the mobile app is probably your next best step to increase sales, especially as it gives your customers the flexibility and convenience to do things they would otherwise do sitting at their desks. This undoubtedly brings an advantage to retail, but B2B customers have similar needs when they are out of the office at a remote workplace or elsewhere.
4. Customer Service
Mobile apps provide customers with an easy but effective way to get in touch with your business, as you can include detailed information about your company, products and services, business hours and direct contact via SMS, phone or email. Even more, ask for feedback and suggestions from your customers by simply inserting surveys and surveys.
5. Improved user experience
Businesses can make the most of apps like never before by personalizing some features like messaging, photo sharing, loyalty programs, and push notifications that connect us to things we want or need to know.
Of course, there are many factors that can disrupt a successful business – even well-established with well-known business models. However, most are not so important for the care of small businesses. However, small businesses are not immune to disruption.
We considered it the cutting-edge jamming technology that is most important to SMB now and in the near future. Mobile applications can be an important business tool for all sorts of reasons, and you may even now have an idea that can set your business apart. If this is the case, share it with a trusted application developer who can give an estimate of the “basic goal” to turn your idea into reality. You can then weigh its benefits against the projected cost to see if it is worth continuing.
Big guys like Amazon can’t easily disrupt your business if your business is local and offers more than goods can be delivered. And when you combine your local business with the ubiquity of the app and all the benefits it provides to customers, your business can provide the best in customer service just like the big guys.
Maybe it’s time to develop some ideas with ideas? An app unique to your brand could be just the advantage you need to level the competition and start your business.