While Android and iOS mobile apps are just as powerful at making a business visible to the global audience, it’s an iOS that can offer you more benefits, if you think long term. According to Statista reports, the world has more Android user apps (almost 2.5 million) than iOS (about 2 million). So finally, for learners and marketers, Apple’s app store ranks second after Google’s Play Store in terms of popularity. For companies that want to reach a wide user base, an Android app is a perfect choice. But, if you want your app to not only look for the right users, but also offer a quality experience, then an iOS app is your choice. Here we have discussed in more detail several factors to help you better understand why investing in an iOS app is better for your business.
The brand name says it all
One of the top reasons to put an iOS app at the forefront of your business is its unique “brand identity”. For years, Apple has maintained the legacy of offering high quality phones and tablets. As a clear winner of the market with great brand reputation, Apple devices capture the attention of the elite segments of the population.
Smooth UX / UI of iOS devices
Undoubtedly, Apple dominates the design and development of the most perfect user experience for each device. Everything from the graphical interface, the layout of the screen, the animation standards to the navigation, are designed keeping in mind the expectations of the users. This makes all versions of iPhone and iPad very performance-based, and therefore an iOS app can offer a much better customer experience.
It helps to compete better
An iOS app will help you better stand out from the competition. From helping you connect with your customers to increasing your brand’s reputation, it makes your business different from your competitors. Apart from that, all iOS devices include an excellent quality standard and innovative features that will help the app to offer its services to the users in an extraordinary way.
The number of iPhone users is growing day by day
While statistics show a larger number of Android devices than iOS, data on the number of iOS users reflects a growing trend. This means that your iOS app will see its user base grow in the long run.
Improved security level
There is no doubt about the level of security that Apple devices offer. It offers first-class security and a guarantee of data privacy. This is considered to be the best aspect of using iOS. Therefore, for apps that aim to collect customer information, support payment facilities and facilitate data transfer, iOS is the right platform. ‘
As much as Android has been successful in acquiring users worldwide, iOS has its different user bases and this will differentiate your app from the rest if it is designed for iOS. Specified as the best mobile platform, it will help your business gain a strong digital presence and increase revenue by meeting the expectations of all users in the right way.