Many inventors trying to bring their product ideas to market are totally crushed by rejection. So I thought I would provide a list of some reasons why you might have been turned down. It doesn’t cover all the reasons you might be turned down, but I hope it will give you something to think about.
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You have to understand that fabrication is basically a numbers game! Yes, you still need to have a good idea, but you will realize that no matter how good an idea you think it is you can still be turned down. Many market ideas are constantly rejected. Even if it makes no sense for you to reject an idea they agree would be profitable. Here are some common reasons why even market ideas are rejected.
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1. The company may already have a complete product line and does not want to add more.
2. The product is outside their target market.
3. You sent your submission to the wrong person in the company – don’t assume they will automatically send it to the right person.
4. You submitted an unsolicited idea without first contacting the company to find out their submission policy, and it rejected it solely on that basis.
5. You did not have the appropriate contact information in your submission. (This is one of the biggest mistakes inventors make. The company won’t bother to track you down.)
6. They have too many similar products and that market is flooded enough.
7. Your idea attracts a very small niche market and they want mass market items.
8. The cost of production versus return on investment is too high.
9. Your sales list is not WOW and did not have consumer benefits information or was overloaded with too much sorting information.
10. Your product has already been patented by someone and does not want to see if it can be bypassed or risked for copyright infringement.
11. Your product or idea is no better than what is already on the market. This tells them that you have not researched your idea well and have no idea who your competition is in the market.
12. You have sent a product that is completely similar to their current product and that current product is a marginal seller. So yours won’t go any better.
13. Your idea is outdated or declining compared to what comes out next year.
14. They already have a better solution than yours in the papers to publish that next year. (This is also the case when inventors can scream that a company has stolen their idea even when it has already invested in molds, engineering, samples, etc. before the inventor contacted the company because of their idea. It happens a lot. The only ones who invent.)
15. They have already received a similar idea from another inventor and are in negotiations with that inventor.
16. You posted your idea unprotected online at one of those invention sites where others vote on your product to see if there is interest. Your public disclosure indicates to the interested company whether any patent protection would be allowed and rejects it on that basis.
17. You posted your unprotected idea and video of the working prototype on YouTube and scored a significant number of hits. This again raises concerns about whether any patent will be possible due to your public disclosure.
18. You have stated that you have a patent issued, but when they perform a quick search of your patent, they see that it has expired due to non-payment of fees and that it has significantly expired after the due date. It makes the chances of him being returned unlikely.
19. You have a patent, but it is poorly written and does not cover the actual product. (This happens a lot)
20. You have a design patent, and designing your patent is a simple task, which means I can expect very little protection in the market.
21. Sometimes the company you approached simply does not look at external ideas and does not publish that fact. That way you’ll get a rejection, but that doesn’t explain that they just don’t look outside the company.
22. You sent them your product, but they have already decided on their line for that or next year and at that time they are not open to pick up anything else.
23. They only consider items with a sales history that they can review, and your item has never been in production, sold stores, or online. Therefore, they do not want to risk being the first company to place it on the market.
As I said above, these are just a few reasons why a company may reject your idea / product. Really take the time to explore and understand your market, your place in that market and do your part to make yourself as profitable as possible.