The other day I was sitting with a group of students at Starbucks and we were talking about startup jobs. They were thinking about what kind of business to start. A guy in an ice cream truck stopped and the driver ran into Starbucks. I joked as he ran, “Don’t you sell coffee-flavored ice cream?” Everyone laughed as much as the driver as he briskly opened the door and stormed in. “Maybe he’s just using the toilet?” We all laughed again, and then we saw him take his finished coffee that he had surely ordered with his smartphone Starbuck app.
On the way out, he told us as we sat at the outdoor table that he was selling coffee-flavored ice cream. I asked if I could buy a circle of ice cream for the group. He apologized and said; “Today I’m delivering Amazon packages, my brother uses all his vans, as a delivery supplier, so I’m helping, we’re really busy – Prime Day Delivery!” Everyone was intrigued and he took a step back by saying; “Chow” as he left and turned on our music as he drove away. What a great small business owner. We all laughed again, he was so busy he needed more caffeine to end the hectic day.
Our group then went back to thinking about what a smart business might be for starting. I laughed and said, “Hey, you have to be careful, we just saw a guy in an ice cream storm truck delivering internet packages because they didn’t have enough vans or people who could help, which means the market demand isn’t met.” I am asking them a series of questions:
– How could you deliver more efficiently?
– How could you simplify the delivery business model?
– How could you revolutionize the package delivery business?
– How could you find other underused vehicles and delivery people?
And then I reminded them that Amazon now has a market value of $ 1 trillion. I asked them about other observations they just had?
“Why can’t this ice cream man deliver Starbucks?”
– Why not start a business with drones to deliver Starbucks and Amazon?
– Why not figure out how to solve these delivery challenges with software, applications, drones, a combination?
I repeated; “Let’s come to terms with knowing that there is unmet demand in the market for new delivery companies and better options when you see an Ice Cream truck delivering packages online like Amazon Contractor.”
I explained that you have to observe and think everything. I explained that we can’t be too busy with our brains here to stop watching them, traces are everywhere, in front of our noses. If you’re lost for ideas, look around, read newspapers, listen to people complain, think about things that would make people disappear – then try to come up with solutions to these challenges – solutions that can make a profit in providing.